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Conglomerate of all the brand promotion vehicles

Amid efforts to isolate the Internet marketing from the mainstream or conventional marketing may seem ridiculous to the real brand promoters. The leaders of internet marketing and the conventional marketing have been constantly pitching for unity among them to flourish. Joining the duo can easily defeat the threats arising out of the stiff competition, where the asking rate is seemingly steep. Gone are days, when Internet marketing used to restrain their peripheries to the web only. Today’s web site designers have envisaged the need of responsive web design to implement cross platform compatibility. The emergence of smart phones might have triggered off the fundamental changes in web design, but it has been able to reach its cascading effects even in marketing strategies. Similarly a strict coordination between the digital marketing and traditional print or audio visual marketing is the need of the hour. If a customer finds the illuminating brand in the sponsored break between two sessions of the vital football match and he finds the SMS of the same brand in his mobile, the impact may create marvels. The glitzy advertisement in the Television Channel with its elaboration in the web world may cast miraculous effects as the visitor can easily correlate between the two. The preparatory phase of such multimedia marketing has to be guarded by rock solid strategies and an accurate implementation technique. We cannot forget that most of the brands will start communicating the same ideology of best tailored products as per the customers’ preferences. It is really difficult and the promoters may have to pass several brainstorming sessions to formulate some innovative approach that can cleanse the customers’ minds. The brand promotion impact has to be retained for quiet sometime, before it starts yielding. Even if complete insulation is not possible, the promoters have to focus on maximum possible isolated issues that can strike at the niche customers, which is necessary to combat and defeat other mushrooming or existing brands. The success stories revealed on the net may sound really attractive, but most of them are only partially told as they are scared about piracy to their hard earned intellectual properties. Even the leading brands are heard to maintain complete confidentiality before the launch of new products or about their upcoming marketing strategies. It is heard that one of the major database giants had sent a group of smart developers to a distant place before discovery of the revolutionary features in their database as they were scared about losing their secrecy. We should not...

The consumer market is on

Brushing asides controversies, India have heralded a new era in the consumer market with the induction of international ball players in every sphere of life. The lifestyle of most of the citizens is highly influenced by the products and services of the newer brands and they have been opting for such products despite the economic turbulence. News reports reveal that Trust Research Advisory had conducted a research based on the Attraction Quotient and found the preferences of the Indian customers. There is no surprise that most of the Indians have shown fascination for Samsung brand followed by Sony and Nokia. The plethora of mobile and smart phones of each of them has made them popular. The overwhelming popularity of mobile phones certainly paves the ways for cellular operators. It is unfolded that Airtel, Vodafone and Idea have been dominating by holding almost 70% market share. The other service providers like BSNL, Reliance Communication and Tata Tele have been trailing behind. The popularity of Airtel or Vodafone is beyond questionable, but Idea has come up drastically. Similarly, the poor service of BSNL has forced them to totter where the asking rate is very steep in service segment. The fall of Reliance communication may raise debates. If we divert our focus from the mobile market, we can find that the newly launched Mercedes M-class model with its lucrative prices has gained popularity even in jinx ridden India. Similarly, many other products are sold like hot cakes in India. How does it sound when a major chunk remains below poverty line? Perhaps the outcome of globalization has really changed the mindsets of a lot of professionals in India. During the IT boom, people used to select car by looking at the color and design. Today’s world has made Note 3 or Mercedes available, so the Indians can also look forward to such international classes. Whatever the reason may be the global ball players will surely turn towards the Indian market and the trend will continue for...

Unnao – Expedition for Gold

The time will reveal about the result, but a treasure hunt has been kicked off by the Archeological Survey of India at Daudiya Kheda in Unnao District, Uttar Pradesh. Unnao is a backward district and has come to the limelight for such an excavation, the seed of which lies in a dream of a spiritual leader, Baba Shobhan Sarkar. History has witnessed many such expeditions even by the respective Government agencies, which had been triggered of by scientific or historic evidences. The unflinching trust and faith of the disciples and the dream of one seer, Baba Shobhan Sarkar, have paved the way for the Unnao expedition, which is the first of its kind. Of course, Baba Shobhan Sarkar has even agreed to accept punitive action against him if the entire expedition yields nothing. Whatever might happen a treasure trove of 1,000 to 5,000 tons of gold can hardly be ignored by any country even in the contemporary world. Such huge amount of gold can bring about dramatic changes in the country’s fortune. The report reveals that Raja Rao Ram Bux Singh had left behind huge gold reserves before he was hung till death after the Sepoy Mutiny in 1857 and his fort was demolished by the British soldiers. Raja Rao’s ancestors had acquired the gold from Abgal kingdom. It is also heard that even Nana Sahib, another renowned fighter, had kept his gold assets in the custody of Raja Rao. The above mentioned Raja Rao Ram has appeared in the dream of Shobhan Sarkar and ordered him to explore the reserved gold as the country has been passing tremendous tough time during last couple of years. The saint and his disciples had written several letters to the Prime Minister, Finance Minister and other stalwarts. The Geological Survey of India had already visited the place and their preliminary test report reveals that there is a hint of existence of some non-conductive metals in that area. According to the myth of the local people, Raja Rao had won the first battle against the gorgeous British and finally had bowed down in a direct confrontation in the subsequent battle. However he spent almost two long years in disguise before the British Administration could arrest him and the capital punishment was awarded. The myth also unfolds that he was hung thrice and after his death, his two daughters committed suicide by jumping into the river Ganga. It is also said that some villagers have encountered gold in bits and pieces in the vicinity,...

Accolades from Transparency International

The scam ridden Indians may become jubilant in learning that Indian companies have received the acclaims of Transparency International. When gloomy world of corruption has become the frontrunner, such an accolade certainly carries significance. The survey was conducted on the business houses belonging to BRICS which means Brazil, Russia, India, China and South Africa. The news report reveals that Indian corporate houses have been able to sustainable traits in maintaining transparencies that have made them credible in the international domain. Battered by major scams and political rebuttals, Indians may be surprised by receiving such an esteemed award from Transparency International. The coal scam or Fodder scam have become the headlines in all the newspapers and news magazines. India has also passed the jinx ridden sojourn when their Prime Minister Rajiv Gandhi’s name got included in Bofors scam. Even the Indians have watched that their Prime Minister Narasimha Rao was charged against bravely. The name of Harshad Meheta is yet to be erased from our memories. Such an award of Transparency International has been rewarded at a time, when some of the Indian companies have sliced down their recruitment rates and some others are found to be dwindling. The award not necessarily means that Indians are doing good business, but certainly certifies their business patterns. It should not be an understatement that their struggle against corruption has been reckoned by all the countries. The solace is that Indian companies have been able to elevate their status in the international business platform, which certainly means an extraordinary trust that they have...

Emerging economic challenges in India

Though the Finance Minister of India under the candid guidance of Manmohan Singh still predicts the growth rate of five percent, certain news headlines have indeed drawn the attention of several experts of Business and Finance. TCS, the largest software exporters have announced their limit of 25,000 through campus recruitment. The inquisitive may find it interesting to note that TCS maintained the same figure in the last year, which is abysmally lower than the year 2011 – 2012. Similarly, Apple has sliced down their production of iphone 5c models. Apple is going to launch the latest iPhones in the Indian Market in the month of November, 2013. Has our country India been able to convince the International marketers about our bright growth rate? The experts may find synergies in these two apparently innocent news headlines as neither depict healthy economic conditions of the country India. Of course, the macroeconomic challenges have played pivotal roles in influencing such decisions of the two business magnets. Brushing asides controversies, we have to accept that the talent of Dr. Manmohan Singh in facing such economic challenges. His drastic steps in Nineties are still revered as that could change the face of Indian economics at the international level. Even when Dr. Singh outlined the globalization approach in 2004, hardly anyone took it with a pinch of salt. Rather, even his noblest critics had admired his superior concepts and relied on his traits to pursue policies to save the country from the global economic meltdown. The same Dr. Manmohan Singh has today certainly raised eyebrows of even international stalwarts due to his almost stoic mentality in such a state where his personal caliber could change the essence of the economic condition of the country. Does he still believe that the evolving global economies leave enormous scope for our progress? Does he still espouse his own model that might help the country to leapfrog? Couldn’t his brilliance open up the door of leapfrogging development processes even by defying some of our cherished traditions? Is he still convinced about the epitome of global economies? What works on the backdrop of his volt face? Is it the political compulsion or the vote face that has triggered off such a crux? The global economics has rather cast a debilitating impact on the Indian economy and some of the Government policies have fueled its disaster. Alas! The competent Prime Minister had remained as a silent spectator and almost did nothing to save the country from the wrath of the downfall....

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