Prospect and retention...
The high rise building of  any company or brand fundamentally depends upon two major pillars namely identification of new prospects and retention of the existing customers. If we analyze the dynamics of any advertising campaign, the prime objective is mostly confined within these...
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Success in online forex...
An anti establishment image may exhilarate the crowd in a cinema hall, but attempt to such efforts may bring a formidable disaster in online forex trading, though your natural instincts may be irresistibly drawn to rebels. Its better to follow the basics in the beginning and then...
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Use tools to manage eff...
The overwhelming growth of companies resulting in the neck to neck competition in the modern world has enabled the entrants of various tools in the management category to accomplish most of the data oriented tasks of the managers building an wider space for them to focus on more...
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Plunge into Microcosm o...
The star studded evening at the Oxford Bookstore was sparkling on the 4th May due to the presence of glamorous Javed Akhtar and Shabana Azmi on the occasion of release of the book Performance Appraisal and Compensation Management: A Modern Approach, authored by the renowned management...
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Branding needs Interact...
The concept of two way communication has found it’s relevance even in case of branding as interactive branding encompasses the customer and offers due priority to the customer’s reaction also. Here are some excerpts: At times, one needs to initiate the brand promotion...
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Human as resource – a...
Over a period of time three concepts have been debated at length with regard to their definitions, meanings and applicability. These concepts are personnel management, human resource management and human resource development. The oldest concept of the three being personnel management....
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Emotional Bias – ...
Miss ‘D’ was employed as an office Assistant with the Royal family of England. Prince ‘C’ was the head of the Secretariat meant for the Royal family. Miss ‘D’ was attached with the secretariat office. She didn’t report to ‘C’ directly. She knew her performance being...
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