The high rise building of  any company or brand fundamentally depends upon two major pillars namely identification of new prospects and retention of the existing customers. If we analyze the dynamics of any advertising campaign, the prime objective is mostly confined within these...

The concept of advertising has undergone a radical change in this product-dominated market. The globalization has opened up the door and most of the companies have utilized the opportunity in building up a global market for their products and services. The result is the spectacular...