Page Ranks are having a roller coaster ride now a days due to Google’s shuffling algorithms which is among the latest of changes. Websites are being sometimes ranked higher or lower for apparently no appropriate reason what so ever.

This yanking away of page rank mystery seems to be due to Google’s new found love for awarding brownie points to sheer link numbers.

Good links are preferred and overall quality of links are viewed while websites with links lower in number are being penalized. It is virtually impossible for websites to change their link volume or quality over night and hence an immediate outcry is just around the corner arising from the panic struck webmasters. It is hence unnecessary to loose sleep over the fact that we need to pull up our socks to match this new trend by Google as this will hardly hold any water and is bound to fall flat on its face. It will succumb to immense pressure from incessant spamming and will have to be altered for newer and better strategies.

However it is also not a bad idea to to improve the poor back links to gain onus upon competitors. Build links so that you may regain lost ground at the next update and also enable yourselves to face any clinks regarding link building in the near future.

Better and healthy links help in building a solid network among synonymous and similar websites that will aid traversing of visitors within the built network. Thus the target sector will be able to take better decisions after having browsed through information related to their search term. Simultaneously webmasters will also stand to gain from the essence that this well oiled machinery is thus set to create.

Link building will thus enforce a necessary fluidity through which a lot of useful information finds its way into the well of each website just like the presence of a salt in water enhances the flow of current through it.